It Started With Forrest

It Started With Forrest

February 12, 2020

It Started With Forrest


A couple of years ago, Eloros founder, Matt Cobb, came across Forrest Fenn’s poem that contained clues to a hidden treasure in the Rocky Mountains. Mr. Fenn, an ex-fighter pilot/art dealer/side hustle archeologist thought he was going to die of cancer and seeded this plan to hide a trove of gold, antiquities, and treasure in the Rocky Mountains. As a final legacy to leave behind, he wanted folks to get out into nature and explore. In 2010 he self-published a book called, “The Thrill of the Chase” that contained a poem giving clues to the whereabouts of the approximately $2M treasure. Thousands have looked since then but, as far as anyone knows, nobody has found the treasure. 
Undaunted by the slim prospects of finding Fenn’s gold Matt realized treasure hunting, is, well, awesome. There is something about being outside, searching in unknown landscapes, with the prospects of riches or finding something hidden is cool.  Even without finding anything, he realized the process of looking in uncharted territory, off the main arteries of civilization can be rewarding in and of itself. With all this in mind, Matt contemplated how he could bring this concept to the masses.
Two years later, Eloros has formally come to life. Eloros hides treasure within a specified metro area location and then allows registrations for contestants prior to the launch. At a specified date and time, the clues are released to all participants and the treasure hunt begins! The spirit of adventure, the unknown, and venturing into nature is alive and well. Check out your local event today at
If you want to learn more about Forrest Fenn, just search his name in your preferred browser.  
To date, nobody has found his treasure but it’s really fun to look. His poem is copied below for your enjoyment.  

The Thrill of the Chase

Forrest Fenn

As I have gone alone in there
And with my treasures bold,
I can keep my secret where,
And hint of riches new and old.

Begin it where warm waters halt
And take it in the canyon down,
Not far, but too far to walk.
Put in below the home of Brown.

From there it's no place for the meek,
The end is ever drawing nigh;
There'll be no paddle up your creek,
Just heavy loads and water high.

If you've been wise and found the blaze,
Look quickly down, your quest to cease,
But tarry scant with marvel gaze,
Just take the chest and go in peace.

So why is it that I must go
And leave my trove for all to seek?
The answers I already know,
I've done it tired, and now I'm weak.

So hear me all and listen good,
Your effort will be worth the cold.
If you are brave and in the wood
I give you title to the gold.



Are you ready to explore? Join an Eloros Treasure Hunt! Here are the most recent upcoming events. 

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Get Notified For Upcoming Treasure Hunts!

We will be coming to many local markets in the future as well as national level treasure hunts. The bigger we get the bigger the treasure purses as well. Stay up to date!